《客户关系管理与数据挖掘》

客户关系管理（Customer Relationship Management，CRM）首先是一种管理理念。其核心思想是将企业的客户作为重要的资源，通过完善的客户服务和深入的客户分析来满足客户的需求，保证实现客户的终生价值。-" Customer relationship management and data mining,"　Customer Relationship Management is a management concept first. The core idea is to enterprise customers as an important resource, through the improvement of customer service and in-depth customer analysis to meet customer needs, ensure the realization of customer lifetime value.