本研究选择数据挖掘技术和CRM系统的应用为研究视角，在分析己有

研究文献的基础上，提出了CRM客户细分对数据挖掘的需求，综合理论与

实证相结合的研究方法，对数据挖掘技术在CRM客户细分中的应用进行了

深入的研究。-In this study, data mining technology and CRM systems for research perspective, the analysis has been based on the study of literature, proposed CRM customer segmentation demand for data mining, integrated combination of theoretical and empirical research methods, data mining CRM technology in customer segmentation application conducted in-depth research